creating your competitor analysis

templates + TECH + Step-by-step guide

Disclaimer: this blog is reader-supported. When you buy through links on our site, We may earn an affiliate commission.

Notion Template
Sheets Template
FREE TECH:Notion.so
FREE TECH: WEVO Pulse
FREE TECH: Audience Insights
FREE TECH: Sprout Social
FREE TECH: Backlink Analytics: SEMRUSH 

Click on the buttons above for instant access to both templates & free A.I. tools. 

Now What?

Yay! You did it. You took the first step. You have your organizational system for your competitive analysis. Now what? Where do you start with collecting the information needed to best position your brand and stand out in the crowd?

Let’s dive into the essential steps for conducting a comprehensive competitor analysis that will not only guide your marketing efforts but also help you outshine your competition.

Below, the process is broken down into three bite-sized pieces: Audience Analysis, UX Analysis, and Competitor Analysis. These are the three parts of the whole. Choose whichever piece of the pie you want to bite off first. Chomp away when ready.

 

Audience Analysis

What Tools You’ll Need To Collect The Data:


Where You’ll be Collecting Data:

  • Your New Notion Template (copy template above)


What Data You’re Collecting:

  • Geographic: Understanding where your audience is located helps you tailor your marketing efforts to specific regions or localities.
  • Demographic: Knowing the basic characteristics of your audience, such as age and income helps you create targeted campaigns.
  • Psychographics: This involves understanding your audience’s values, interests, and lifestyle, which can inform the tone and content of your messaging.
  • Behavioral: Analyzing how your audience behaves, such as their purchasing habits and brand loyalty, helps you predict future actions and preferences.
  • Pain Points & Needs: Identifying your audience’s challenges and requirements helps you develop solutions and address their specific needs.
  • Desires & Aspirations: Knowing what your audience desires and aspires to achieve can help you position your product or service as a solution to their goals.
  • Transformational Goals: Understanding the ultimate outcomes your audience wants to achieve allows you to align your offerings with their objectives.
  • Relevant Communications: Tailoring your message to match your audience’s preferred communication style ensures your content resonates with them (ex. written, auditory, visual, snippets, details).
  • Preferred Channels: Knowing where your audience consumes information helps you choose the most effective channels for reaching them (ex.blogs and articles, newsletters, podcast, radio, T.V.)
  • Technographic: Understanding the technology your audience uses helps you optimize your message delivery for different devices and platforms (ex. devices, software, social media platforms).


Why You’re Collecting This Data:

  • Tailoring Your Message: Knowing your audience’s demographics, psychographics, and behaviors allows you to tailor your message to resonate with them, increasing engagement and conversion rates. This also informs ad targeting.
  • Content Relevance: Understanding your audience’s pain points, needs, desires, and aspirations helps you create content that is relevant and valuable to them, establishing your brand as a trusted resource.
  • Brand Alignment: Identifying your audience’s values and beliefs allows you to align your brand’s messaging with what matters most to them, building brand affinity and loyalty.
  • Communication Channel Selection: Knowing your audience’s preferred communication channels enables you to reach them where they are most active, increasing the effectiveness of your marketing efforts.
  • Communication Style: Analyzing this data allows you to refine your writing style, communication style, tone, substance, and use of keywords and brand-specific language, ensuring your message resonates with your audience and strengthens your brand identity.

UX Analysis

What Tools You’ll Need To Collect The Data:

 

Where You’ll be Collecting Data:

  • Your New Notion Template (copy template above)

 

What Data You’re Collecting:

  • Your Website’s UI + UX Ranking
  • Feedback on Your Offer
  • Feedback on Your Level of Engagement + Interactivity
  • Feedback on Your Visual + Informational Hierarchy
  • Feedback on Your UX Brand Credibility
  • Visual + Aesthetic Appeal
  • Clarity + Prominence of Calls-To-Action
  • Perceived Value + Cost-Efficiency
  • Navigational Layout + Information Hierarchy
  • User Personalization + Engagement
  • Brand Recognition + Trust
  • Ideal Audience Personas
  • A.I. Recommended Changes

 

Why You’re Collecting This Data:

  • Optimizing User Experience: Understanding your website’s UI and UX ranking, feedback on engagement and interactivity, visual and informational hierarchy, and navigational layout helps you enhance user experience, leading to higher engagement and conversion rates.
  • Improving Offer Effectiveness: Gathering feedback on your offer’s perceived value, cost-efficiency, and clarity of calls-to-action allows you to refine your offerings to better meet your audience’s needs and expectations.
  • Building Brand Credibility: Feedback on your UX brand credibility, visual appeal, and brand recognition helps you establish trust and credibility with your audience, fostering long-term relationships.
  • Enhancing Personalization: Data on user personalization and engagement helps you tailor your content and offerings to individual preferences, increasing user satisfaction and loyalty.
  • Guiding Strategic Decisions: Understanding ideal audience personas and AI-recommended changes provides insights for strategic decision-making, ensuring your marketing efforts are targeted and effective.

 

Competitor Analysis

What Tools You’ll Need To Collect The Data:

 

Where You’ll be Collecting Data:

  • Your New Sheets Template (copy template above)

 

What Data You’re Collecting:

  • Public Praise
  • Public Criticism
  • Meta Titles
  • Meta Description
  • Meta Keywords
  • Content Data
  • Short Tail Keywords (ex. digital marketing)
  • Long Tail Keywords (ex. best digital marketing strategies)
  • Site Structure Data
  • Site Speed
  • Site Performance
  • Social Bio / Link In Bio
  • Followers
  • Engagement

 

Why You’re Collecting This Data:

  • Benchmarking Against Competitors: Analyzing public praise and criticism, meta titles, descriptions, and keywords, as well as content data, helps you understand how your competitors are perceived and positioned in the market.
  • SEO Insights: Studying short and long-tail keywords, site structure, speed, and performance provides valuable SEO insights, allowing you to optimize your website for better search engine rankings.
  • Content Strategy Refinement: Analyzing competitors’ content data, including engagement metrics and social bio/link in bio, helps you refine your content strategy to better resonate with your target audience and differentiate yourself in the market.
  • Identifying Opportunities and Challenges: By understanding your competitors’ strengths and weaknesses, including their follower base and engagement levels, you can identify opportunities to capitalize on and potential threats to address in your marketing strategy.
  • Improving Social Media Presence: Studying competitors’ social media engagement and bio/link in bio helps you refine your social media presence and strategy, potentially attracting more followers and increasing engagement.
  • Enhancing Overall Marketing Strategy: Collecting and analyzing this data provides a comprehensive view of your competitors’ digital presence, helping you refine your overall marketing strategy to stay competitive and relevant in your industry.

 

STAY CONNECTED

Envelope Linkedin Instagram Pinterest